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The Brain Trust (TBT) is a CEO and business owners peer group of Atlanta a who meet in monthly half day meetings to give advice and counsel to each other. TBT invited Justin to present his radical ‘inside-out’ approach to the design and management of sales to members. December 2019

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Inbound is HubSpot’s annual tech conference that brings together the leaders in sales and marketing and thousands of delegates. Justin presents an alternative to traditional sales in this 45-minute key-note talk.

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Among the many topics Justin discusses in this podcast episode are what is sales process engineering, why he believes it’s important to reduce a salesperson’s autonomy through a division of labor, why 99% of companies need both outbound and inbound sales, and the traits of salespeople who thrive in an engineered sales process environment. This

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